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Planet Oat - "Be Good to You"
Project type
Annual Campaign
Date
2024-2025
Role
Lead Planner
Planet Oat doesn't think you should have to choose between flavor and function when it comes to your oatmilk. That’s why our mission has always been to prove that plant-based doesn’t mean plain—and healthy doesn’t mean hollow.
Planet Oat delivers a creamy, crave-worthy taste and delivers on better-for-you benefits, like being high in calcium and low in sugar.
As more consumers began to forget what premium oatmilk can really offer, we stepped in to spark a reminder: Planet Oat is proof that oatmilk can do it all.
Our latest campaign—across TV and social—dives deep into everyday decision-making moments to show that with Planet Oat in your glass, bowl, or smoothie, there’s no need to trade off. With flavor this rich and nutrition this real, it’s never been easier to “Be Good to You”—and get everything you want.












